Ethiopian Meron Abraha Berhe is one of the fashion designers selected for the fashion residency
The Briitsh Council initiative TechStitched Fashion Residency Programme is all about creative exchange and cross-cultural engagement where fashion designers hailing from the Hub of Africa, Accra, Swahili, South Africa, and Lagos Fashion Weeks’ stages, converged in Ethiopia for an immersive journey of exploration, craftsmanship, and collaboration. Ethiopian Meron Abraha Berhe is one of the fashion designers selected for the fashion residency and she is the design head of Birabiro Apparel, a modern fashion label deeply rooted in cultural inspiration and sustainability. Birabiro fashion blends style with eco-consciousness and stays committed to locally sourced materials and ethical production methods.
TechStitched has been designed in collaboration with the esteemed Hub of Africa Fashion Week and Guzo Technologies. At its core, it is all about creative exchange and cross-cultural engagement. This initiative offers selected designers a remarkable opportunity to immerse themselves in Ethiopia’s rich cultural tapestry and artisanal traditions.
From the vibrant streets of Addis Ababa to the serene landscapes of Arba Minch, participants will traverse diverse terrains, each imbued with its unique blend of heritage and modernity. In Arba Minch, this initiative delved into the intricacies of the Ethiopian textile artistry.
From the delicate touch of cotton to the luxurious allure of silk, designers were immersed in hands-on workshops, guided by master artisans preserving centuries-old techniques. Beyond honing their craft, this immersive journey offered invaluable insights into Ethiopia’s dynamic fashion landscape, enriching their creative vision and deepening their appreciation for timeless traditions.
Sources: British Council