Sheba Socks Plc is the first Ethiopian socks brand that draws its raw material from bamboo plants designed with Ethiopian Tillet patterns. Yiddiya Damtew, creator and manager of Sheba Socks, previously worked on business development for the multi-national company General Electric.
They are Ethiopia’s first Socks brand on a simple mission: to provide uniquely designed eco-friendly socks as a force for Good. Their goal is not only to make great socks customers will love but also to use their profit and growth as a means to a greater end positive impact for employees, communities and the environment. The company is also working in partnership with the Woman for Climate and International Network for Bamboo & Rattan, which assisted on the startup with market research, mentorship and product research, while the Tony Elumelu Foundation is one of the financial partners, according to Yididiya. The raw materials are currently imported from Europe, and the products, which sell for 850 Br a pack, contain three socks made for men. The company is also working toward launching products like Sheba thread, cushions, carpets and blankets. Queen of Sheba: The name for our iconic socks inspired by one of the most powerful women in history and the oldest love story known to man; the legend of queen Sheba
merged with one of the most sophisticated and prestigious traditional pattern designs reminds us of wisdom, love and compassion. Noble Alphabet: Socks inspired by the ancient Ethiopian alphabet (Fidel) and Numeric system, the unique character’s twisting edges and elegant curves is dedicated to those who want to learn new things, look bold and stand out. The simple colorful pattern adorning the socks gives us the choice to experiment with colors. Empire Blue: a simple design that is derived from fractional simulations of processional
crosses inspired from the Ethiopian Orthodox church, it bears elegance, history and confidence to its wearer…