US Blue Bottle Coffee is collaborating with musician (Abel Tesfaye) The Weeknd and his record label, XO. They have unveiled Samra Origins—a brand and a product line. It is named after The Weeknd’s mother Samra, and “pays homage to his family’s heritage with a shared respect for Ethiopia and its coffee traditions,” according to a release. “Ethiopian culture is an important part of my identity and I’m proud to work alongside the Blue Bottle Coffee team to shine a light on Ethiopian traditions, values, and of course, coffee,” The Weeknd said in a statement. “Growing up, I watched my mother perform Buna Tetu, a traditional Ethiopian coffee ceremony. This sensory experience helped shape my understanding of community and taught me to always honor my roots. Samra Origins is a true passion project that I hope will inspire curiosity and encourage support for Ethiopia’s people, while also spreading the warmth and friendship so ingrained in Ethiopian culture.”
This month, Samra Origins will make its debut with a limited release of Exceedingly Rare Ethiopia Wolde Faye Koricha COE #7. “Its vibrant flavor profile captures the classic notes of fresh fruit and bright florals this region is praised for,” a release states.
Source: https://bluebottlecoffee.com/us/eng/samra-origins