As I was trying to decide what or who to write about for this edition of What’s out magazine, I started looking back to our 1st event of Hub of Africa Fashion Week 2010 and wondered where some of the designers are now after 11 years.
There was one designer in particular that came to mind. Sewasew Design. She was one of the very first designers that showcased at our 2010 Hub of Africa Fashion Week at Laphto Mall. Her collection that she showcased back then was innovative, colorful and beautiful. Here is my catch up with her after 11 years
1. Introduce who you are and your brand name. When did you start your brand?
My name is Sewasw Hailu, my brand’s name is Sewasew Design. Driven with the passion for fashion, I started my company around 18 years ago.
2. Where is your brand now and the story behind your brand.
Within 18 years of ups and downs, there was a gap of 5 years when my company was forced to close. But in 2020, my son Ablene Dawit quit his job and we gathered our savings to start making face masks. In the past year, our team has grown from 2 people to 13 full time women employees.
3. I have noticed that most of your current collection is all made with Gabi Material, so why Gabi?
I have always loved Gabi, I love the texture, the color, and the craftsmanship of making it.
4. How do you define Ethiopian fashion?
I would define it as a very young market that has the opportunity to employ many, women, youths and underprivileged people.
I am really inspired by Sewasew and her story which you can find more about on their website under “about us” @ https://sewasewdesign.com/ and you can contact them for more info @ +251 915 955 055
