Benyam Bisrat, the youngest of 9 children from the Jupiter family dynasty, is the managing Director of Jupiter International Hotel where he achieved great success culminating in Jupiter being credited as the best company in Ethiopia to work for (survey taken by Deloitte). Raised with the principals of taking care of People before Profit, Benyam is also equally passionate about Customer Care and believes that in order to achieve this, you need to appreciate and value your employees by ensuring they have a comfortable working space and a pleasant working environment.
With these factors in mind, Benyam has taken on management of a new business supported by his siblings as a joint family investment. Hadero Coffee was launched in October 2019. The brand name is inspired from a small town located in southern Ethiopia called ‘Hadero’ and acknowledgement of the dedicated smallholder coffee cultivators of the area. The coffee is harvested from the south and the beans are the top (first) grade purchased from the Ethiopian Coffee Exchange. The plant where the beans are hand sorted and then roasted in the latest state of the art roasting machines is all done in Addis as well as packaging and marketing. As well as providing a fantastic brew, this new business Hadero has also created a Microbiology Lab to conduct different microbiological test results to ensure perfect coffee as well as a unique Cupping room to taste the coffee and to ensure the flavor is smooth and mellow without any trace of bitterness. The coffee is on sale in shops around town in pleasant brown packaging and 5 Hadero cafes will be open across Addis. His goal for the café’s is to provide a third space after work and home – great coffee, nice ambiance and fantastic service!
“Coffee should always have been marketed globally as Etopica instead of Arabica” Benyam has remarked. Frustrated by complacency over the years of Coffee not being marketed properly from the original country of origin, Benyam is determined to bring the value both coffee and Ethiopia deserve back home! The Hadero Coffee Museum is where to learn about coffee. The museum guides one towards understanding what coffee has meant to Ethiopia, how coffee has spread out across the world, and where coffee can today be found.
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