After graduating from Hawassa University, Henok Abera, faced with lack of job opportunities and unable to find a job in his field of study, he started doing marketing for various companies at exhibitions and expos as well as keeping an eye out for business ideas. That is when he discovered a gap in the market for peanut butter. “I rented a place and bought a grinding machine that could process 30kg of peanuts per day. I had one employee and sold our product to small shops, mini-markets, supermarkets, wholesalers and cafés in Addis Ababa.Our output has since grown from 30kg to 600kg per day. We have increased our workforce and added new machinery.”
Henok joined the GrowthAfrica acceleration program to advance his business; the program made him see his business inside out and he could understand why initial investors were not interested. GrowthAfrica is a leading acceleration and growth partner for African entrepreneurs and companies. They provide business growth programmes for high-potential entrepreneurs as well as design and deliver activities for partners and clients in support of entrepreneurs.
WOW peanut butter doesn’t contain any additives whereas many other peanut butter brands do contain sugar, salt and/or oil. It is available in supermarkets and souks. Future plans include peanut snacks and peanut powder and oil. Peanuts are sourced from farmers unions.
http://wowpeanutet.com/ and WOW Peanut Butter on Facebook
091 107 5838
wowpeanutbutterprocessing@gmail.com
