Sports is the great equalizer! It has enormous power to generate social and economic change by contributing to sustainable development across all sectors and for all people.
Sports has the innate ability to challenge societal norms and mindsets that may be steeped in prejudice. Through sports, voices are amplified, barriers are broken down and bold achievements are celebrated. It also ignites flames of resilience in individuals and demands teamwork, actively contributing to gender equality and empowerment.
Great sporting events, like the Great Ethiopian Run, are arenas to teach and influence society and offer a platform for women in sports to become icons that level the gender playing field.
As Safaricom Ethiopia, we are proud to be the title sponsors of the GER Women First 5K 2022 run. Through this event, we aim to celebrate women across the society; in sports, at work, at home, with friends, and everyday women shining in their own right.
We are here to champion for sports and women’s empowerment. We believe this partnership with the Great Ethiopian Run, who have pioneered the elevation of women in sports, is a winning formula.
We have committed to serve and create shared values, among the communities around us, in various ways including playing an active role in reducing inequalities. As title sponsors, we are committing to putting women first in all situations and we will use sports as a vital tool in achieving gender equality.
Join us for the Safaricom Women First 5K run on March 13, 2022 and let’s run together and cheer on all women as they challenge the status quo and secure the future for generations of women to come.
Running in the Right Direction
