Congratulations to Ayele Solomon for winning a $750,000 deal with 4 sharks on Shark Tank for his Bee D’vine winery, inspired by Ethiopian national beverage t’ej.
Ayele Solomon, a conservationist and Food & Magazine Tastemaker, presented his product seeking $750,000 for 20 percent equity and it would be an understatement to say that he impressed all the sharks — Mark Cuban, Kevin O’Leary, Lori Greiner, Robert Herjavec and recurring Shark Daniel Lubetzky.
Surprisingly, he got a deal with four sharks! FOUR sharks came on board, with a 10% stake each. Shark Lori Greiner put her stamp on it: “This wine is TRULY delicious!”
Solomon came up with the idea of producing the honey wine while driving through the last remaining parts of Ethiopia’s Kafa rainforest in 2009. Ayele felt that there should be some way to incentivize people to protect the trees instead of cutting them down. So, he turned to Ethiopia’s national beverage t’ej (honey wine) for a solution. “Ayele realized that these flowering trees were an ideal source of nectar and pollen that bees use to make valuable honey. This set Ayele on a quest to better understand the art and business of creating honey wine. He evaluating production in Ethiopia and South Africa, but settled on the world-class wine region of Sonoma – not far from where he grew up – using California honey for the first varietals,” their website reads.
