Lovegrass Ethiopia, an Ethiopian Teff brand based in London and Addis Ababa, won the Gold medal in the ‘Breakfast Foods’ category for Crispy Teff Flakes at the thirteenth annual FreeFrom Food Awards (UK).
The Awards, the UK’s only industry awards for freefrom food, were started in 2008 by FoodsMatter to encourage innovation and celebrate excellence. Lovegrass Crispy Teff Flakes are made with wholegrain Ethiopian Teff, golden linseed and a touch of coconut blossom nectar for a crispy, crunchy, delicious breakfast high in iron, prebiotic fibre, magnesium and a good source of calcium. Founder Yonas (aka Yilikal) Alemu said the award realises the mission to put a competitive Ethiopian brand in the global food market. “Even more pleasing as it is a brand which is 100% owned, created and promoted by an Ethiopian team. A team that fully believes Ethiopia can trade itself out of poverty by branding, value adding and directly competing in the global market,” he said. The win was announced on 28th April, after the decision of judges from across the food sector in a ‘blind’ tasting, on quality, usefulness, cleverness and nutritional profile. Judges also make comments that could be helpful to the manufacturers. Judges said: “Lovely ingredients. A delicate-looking but firm flake, full of texture and crunch – slightly nutty taste and texture – delicious.” …Powered by Teff Multi-award-winning Lovegrass Ethiopia produces and distributes gluten free, healthy food products made from the Ethiopian super grain – Teff.
Their range includes Teff Flour, Teff grain, White Teff Fusilli Pasta, Crispy Teff Flakes and Teff Pancake and Waffle Mix. Along with being gluten-free, Teff is high in iron, vitamins, protein, minerals and calcium, and super tasty. It is now dubbed the new superfood and the new quinoa. For thousands of years Ethiopians have used Teff as the main ingredient for Injera – Ethiopia’s staple, pancake-like flatbread – which serves as a base for its rich cuisine.