“By staying home today, we can travel tomorrow”. This message is from the UN’s World Tourism Organization in response to COVID-19. Tourism will be the hardest hit of all economic sectors. But tourism has shown an unparalleled ability to recover from crisis and is uniquely positioned to lead wider societal recovery, driving economic growth, creating jobs and transforming lives.
UNWTO has launched a new online campaign, #TravelTomorrow, which encapsulates this message of solidarity and hope, through which it is calling for shared responsibility among travellers and the tourism sector around the world in dealing with the Coronavirus pandemic.
When we #TravelTomorrow, we will do so for the right reasons:
For the solidarity we are witnessing today across the world.
To learn from different cultures and to return home enriched.
To support the jobs which go hand in hand with tourism as a sector that reaches every level of society.
To advance development and promote sustainability.
For the opportunities that come with discovering the world around us.
The Ministry of Culture and Tourism has adopted a national tourism recovery strategy aimed at mitigating the impact of the coronavirus pandemic. Minister of Culture and Tourism, Dr Hirut Kassaw, said the strategy was referred to stakeholders for discussion, and incorporated recommendations of the tourism committee and regional offices. The strategy helps international tourists adjust their visit plans to Ethiopia, and have a clear view of tourist destinations will be after the Coronavirus is contained at global level, Dr Hirut said.
The strategy is adopted in compliance with recovery measures recommended by the United Nations World Tourism Organization (UNWTO) to mitigate impacts of Coronavirus in the world tourism economy.